Slab Contrasted Tidi 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Forbes' by Linotype, 'Amasis' by Monotype, and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, signage, logotypes, packaging, western, collegiate, vintage, assertive, sturdy, impact, heritage, authority, display, bracketed, blocky, ink-trap, rounded, compact.
A heavy, bracketed slab serif with compact proportions and strongly articulated rectangular serifs. Strokes are broadly uniform with moderate internal contrast, and joins are smoothed by generous bracketing that keeps the texture cohesive at large sizes. Counters are relatively tight and rounded, with terminals that often end in squared-off slabs; several forms show small notches/ink-trap-like cut-ins at inner corners that add crispness to dense areas. The overall rhythm is stout and steady, producing a dark, even color in text and a punchy silhouette in display settings.
Best suited for headlines, posters, and signage where a strong, high-impact voice is needed. It also works well for logotypes, labels, and packaging that aim for a heritage or Americana character, and for short bursts of text where a dense, sturdy texture is desirable.
The font conveys a bold, Americana-inflected tone—confident, workmanlike, and a bit nostalgic. Its slab structure and compact shapes suggest signage, posters, and heritage branding, while the softened bracketing keeps it friendly rather than harsh.
The design appears intended to deliver maximum visual authority with a classic slab-serif flavor, balancing squared structure with rounded bracketing to keep the forms readable and cohesive. The compact counters and crisp corner handling support bold display use while preserving a consistent, vintage rhythm.
Uppercase forms read especially monumental and sign-like, while the lowercase stays robust and compact with clear differentiation between similar shapes. Figures are heavy and attention-grabbing, with rounded elements that maintain a consistent, vintage display feel across letters and numbers.