Sans Superellipse Udkay 7 is a very bold, very narrow, low contrast, italic, tall x-height font visually similar to 'Dharma Gothic', 'Dharma Gothic P', and 'Dharma Gothic Rounded' by Dharma Type; 'Maleo' by Tokotype; 'Polate' by Typesketchbook; and 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, energetic, retro, industrial, impact, space saving, speed, brand voice, display emphasis, condensed, oblique, rounded, chunky, compact.
A compact, tightly set sans with an oblique stance and heavy, uniform strokes. The letterforms are built from rounded-rectangle geometry with softened corners and squared-off terminals, producing a blocky yet smooth silhouette. Counters are small and apertures tend to be tight, emphasizing mass and verticality; curves (C, O, S) read as superelliptical rather than fully circular. The numerals follow the same sturdy construction, with upright, condensed proportions and rounded corners that keep the set visually consistent.
Best suited to headlines and short bursts of text where impact matters—posters, sports and fitness branding, product packaging, and bold wayfinding or labels. It can work for subheads and callouts when given enough size and spacing to keep the compact interiors from closing up.
The overall tone is punchy and no-nonsense, with a strong forward motion from the slant and a muscular, poster-like presence. Its rounded block construction adds a friendly, modern edge, while the condensed stance evokes athletic and industrial labeling aesthetics.
The design appears aimed at delivering maximum punch in a narrow footprint: a condensed, slanted display sans with rounded-rectangular construction that stays cohesive across letters and numbers. The goal is clear visual force and quick readability in branding-forward settings.
At smaller sizes, the dense counters and tight openings can feel compact, but at display sizes the bold shapes and consistent rounding create a clear, impactful rhythm. The oblique angle is steady across caps, lowercase, and figures, helping headings feel cohesive and fast-moving.