Sans Normal Uldul 2 is a light, wide, medium contrast, upright, normal x-height font visually similar to 'Gella Display' by Slava Antipov (names referenced only for comparison).
Keywords: branding, editorial, ui, posters, headlines, modern, minimal, clean, elegant, airy, contemporary branding, geometric clarity, neutral utility, display polish, geometric, rounded, monolinear, open apertures, sharp terminals.
A clean, geometric sans with generous circular bowls and an even, lightly built stroke. Curves read as near-perfect arcs in letters like C, O, and G, while straights stay crisp and vertical, giving the design a tidy, engineered rhythm. Terminals are mostly blunt and unadorned, with occasional sharp joins and diagonal cuts (notably in forms like A, K, V, W, and the diagonal leg of R). Counters are open and roomy, and the lowercase is straightforward and legible with single-storey a and g and simple, round i/j dots.
Well-suited to identity systems, packaging, and editorial display where a contemporary, geometric voice is desired. It can also work for interface typography and signage at larger sizes, where its open counters and simple forms maintain clarity and a calm, polished presence.
The overall tone feels modern and restrained—sleek enough for contemporary branding, yet friendly due to its round construction and open internal spaces. Its lightness and smooth geometry convey a calm, refined clarity rather than assertive loudness.
The design appears intended to deliver a modern, geometric sans with a light visual footprint—prioritizing smooth round forms, clean joins, and straightforward letter construction for a refined, contemporary typographic palette.
The design mixes strict geometry with a few distinctive angles, creating subtle personality without breaking consistency. Numerals follow the same circular logic (notably 0, 6, 8, 9), while 1 is simple and linear, keeping the overall texture clean in running text.