Sans Normal Lakav 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Omny', 'BR Segma', and 'BR Shape' by Brink; 'Jam Grotesque' by JAM Type Design; and 'Mozaic' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, assertive, sporty, friendly, modern, energetic, impact, momentum, approachability, modernity, display, oblique, rounded, chunky, compact, high-impact.
A heavy, slanted sans with broad, rounded outer contours and crisp, squared-off terminals. Curves are smooth and geometric, with generous bowls and open apertures in letters like C, G, and S, while diagonal strokes (K, V, W, X) feel sturdy and consistent. The lowercase shows single-storey a and g, short-to-moderate ascenders, and compact joins, producing a dense, punchy texture in text. Numerals are bold and simplified, with rounded forms and stable, blocky construction that matches the letters.
Best suited to headlines, posters, logos, and punchy brand statements where strong presence is required. It also works well for packaging and promotional graphics that benefit from an energetic, forward-leaning tone. For longer passages, it will read most comfortably at larger sizes where its dense weight and slant can breathe.
The overall tone is bold and confident with a playful, approachable edge. The oblique stance adds motion and urgency, giving it a sporty, promotional feel rather than a formal or editorial one. Its rounded geometry keeps the voice friendly even at very high weight.
This design appears intended as a high-impact, modern sans for attention-grabbing display work, combining geometric roundness with an oblique posture to project speed and confidence while staying approachable.
Spacing appears tuned for display: counters are kept open to preserve clarity at large sizes, while the strong slant and massed strokes create a dark, energetic rhythm across lines. The forms lean toward geometric regularity, emphasizing consistency and impact over delicate detail.