Sans Superellipse Orluy 2 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'Etrusco Now' by Italiantype, 'Hardley Brush' by Negara Studio, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, industrial, condensed, authoritative, modern, utilitarian, space-saving, high impact, sturdy branding, systematic geometry, blocky, compact, sturdy, square-shouldered, high-impact.
A compact, heavy sans with tall proportions and a tight, vertical stance. Curves are built from rounded-rectangle geometry, producing squarish bowls and smoothly radiused corners rather than fully circular forms. Strokes are monoline and dense, with minimal modulation and closed apertures that keep counters small and letterforms robust. The uppercase reads as rigid and engineered, while the lowercase maintains the same condensed rhythm with simple, direct constructions and short terminals.
Best suited to headlines and short-form text where condensed, high-impact letterforms help conserve horizontal space. It performs well in posters, signage, packaging, and branding systems that benefit from a sturdy, industrial texture and clear vertical emphasis.
The overall tone is strong and no-nonsense, leaning industrial and functional rather than friendly. Its compact shapes and tightly packed rhythm create an assertive voice that feels engineered, efficient, and built for impact.
The design appears intended to deliver a space-efficient, high-impact sans built on rounded-rect geometry—prioritizing solidity, consistency, and a strong typographic color for display settings.
Spacing appears compact and consistent, reinforcing a headline-forward texture. Figures are straightforward and sturdy, matching the squared, superelliptic skeleton seen in letters like O/C/S and the rectangular interior spaces of B/D/P.