Sans Normal Omkag 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Hastrico DT' by DTP Types and 'Andes Neue' and 'Basic Sans Narrow' by Latinotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, confident, approachable, playful, approachability, clarity, display impact, brand distinctiveness, rounded, geometric, soft corners, high ink-trap feel, large counters.
A heavy, rounded sans with smooth, geometric curves and broadly cut shapes. Strokes are uniform with minimal modulation, and terminals tend to finish with softly squared, slightly flared ends that add a subtle sculpted feel. Counters are generous and open, producing clear interior space in letters like O, e, and a, while joins and notches in forms like k, v, w, and y create crisp cut-ins that keep the bold weight from clogging. The lowercase shows compact, sturdy proportions with a single-storey a and g, a flat-topped t, and a short, functional r; numerals are wide and sturdy with round bowls and clear silhouettes.
This font is well suited to headlines, logos, and short-form messaging where a strong, friendly voice is needed. It should perform well in posters, packaging, and signage, and can also work for UI or editorial callouts when used with comfortable spacing and moderate line lengths.
The overall tone is upbeat and approachable, combining a modern geometric base with softened corners that feel friendly rather than clinical. Its weight and broad forms read as confident and energetic, suited to contemporary branding where warmth and clarity are both desired.
The design appears intended to deliver a bold, contemporary sans that remains inviting through rounded geometry and open counters, balancing punchy display impact with legibility in short text. Its subtle sculpting at terminals and joins suggests an aim for distinctiveness without decorative complexity.
Uppercase shapes stay simple and stable, with especially round C/G/O/Q and a clear, assertive presence at display sizes. The design’s cut-ins and notched joins (notably in diagonals) add character and help maintain separation in dense settings, while punctuation and dots appear compact and sturdy, matching the font’s robust rhythm.