Sans Normal Asgop 11 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: ui text, brand identity, signage, packaging, editorial, modern, friendly, clean, casual, neutral, clarity, versatility, approachability, contemporary, rounded, geometric, open apertures, high contrast joins, large counters.
A rounded geometric sans with clean, continuous curves and straight segments that meet with crisp, slightly angular joins. The proportions are compact in the lowercase, with a relatively low x-height and generous counters that keep forms open at text sizes. Stroke endings are mostly blunt and uniform, and the overall rhythm is even, with simple construction in diagonals and bowls. Numerals follow the same clear, utilitarian structure, with straightforward shapes and ample interior space.
Well-suited for user interfaces, labels, and general-purpose display where a clean sans is needed without a cold tone. It can also support brand systems, packaging, and signage thanks to its straightforward geometry and consistent rhythm, and it holds up in short editorial headlines and subheads.
The tone is modern and approachable, combining a tidy, engineered structure with soft roundness that keeps it from feeling overly strict. It reads as friendly and practical, suitable for everyday communication where clarity and a light, contemporary personality are desired.
The design appears intended to deliver a versatile, contemporary sans that balances geometric roundness with pragmatic legibility. Its restrained detailing and consistent structure suggest a focus on broad usability across digital and print contexts while maintaining a subtly friendly voice.
Round letters like C, O, and G lean toward circular construction, while diagonal-heavy forms (V, W, X, Y) introduce a slightly sharper, more technical feel through their intersections. The lowercase shows simple, familiar silhouettes with clear differentiation between similar shapes, helping maintain legibility in mixed-case settings.