Sans Normal Buguh 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: display, headlines, packaging, posters, children's books, friendly, casual, retro, approachable, playful, approachability, readability, personality, warmth, soft, rounded, humanist, informal, quirky.
A rounded, informal sans with gently modulated strokes and subtly uneven, hand-drawn-like curvature. Terminals are mostly softly cut or slightly flared, and bowls lean toward oval shapes, giving letters a buoyant rhythm. Uppercase forms stay simple and open, while lowercase shows more personality with a single-storey a, a looped g, and a slender, slightly curved t with a light crossbar. Figures are straightforward and readable, with rounded turns and modest stroke contrast that keeps the texture lively without becoming calligraphic.
Best suited to display settings such as headlines, posters, packaging, and branding where a friendly, informal voice is desired. It also works well for short editorial passages, pull quotes, and children’s or educational materials where clarity and warmth matter more than a strictly utilitarian tone.
The overall tone is warm and personable, with a lightly retro, storybook feel. Its soft curves and mildly quirky details suggest friendliness and informality rather than strict neutrality, making text feel inviting and conversational.
Likely designed to offer an approachable sans that balances everyday readability with subtle handcrafted character. The rounded construction and gentle stroke modulation aim to keep text lively and distinctive while remaining clear across a range of sizes.
Spacing appears comfortable and slightly generous for a narrow design, helping counters stay open in running text. The mix of more regular uppercase and more characterful lowercase creates a pleasant hierarchy for headlines and short passages.