Slab Contrasted Vuri 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Askan' by Hoftype, 'Rooney' by Jan Fromm, 'Mundo Serif' by Monotype, 'Mediator Serif' by ParaType, and 'Adelle' and 'LFT Etica Sheriff' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, assertive, vintage, athletic, industrial, loud, impact, heritage feel, strong readability, headline focus, brand presence, blocky, bracketed, chunky, sturdy, compact.
A heavy, slab-serif display face with broad proportions and compact internal counters. The serifs are large and bracketed, producing a strong, planted baseline and a pronounced horizontal rhythm in letters like E, F, and T. Strokes show noticeable contrast between dominant verticals and robust slabs, while curves (C, G, O, S) stay full and rounded with tight apertures. Lowercase forms are sturdy and simplified, with single-storey a and g, short ascenders/descenders, and dense spacing that reads as a continuous, dark texture in paragraph settings.
Best suited for high-impact applications such as headlines, posters, sports or collegiate-style branding, and packaging where a strong typographic voice is needed. It also works well for short labels, badges, and signage, especially when set with generous tracking or ample line spacing to keep the dense texture from filling in.
The tone is bold and declarative, with a classic poster-and-headline feel. Its slab structure and dense color evoke vintage printing, sports and collegiate lettering, and workwear/industrial signage. Overall it communicates strength and confidence more than refinement or delicacy.
The design appears intended as a powerful, attention-grabbing slab serif for display use, emphasizing solidity, strong horizontals, and a compact, print-forward texture. Its simplified lowercase and heavy serifs suggest a focus on clarity at distance and bold presence in branding and headline environments.
At text sizes the font forms a very dark typographic color, with small counters and heavy joins that favor impact over long-form readability. The letterforms lean toward squared terminals and strong horizontals, while diagonal characters like V, W, X, and Y remain compact and weighty, maintaining an even, muscular texture across the set.