Sans Normal Vekij 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social, friendly, casual, lively, approachable, modern, approachability, informality, modernity, motion, humanist, rounded, soft, airy, slanted.
A slanted, rounded sans with smooth, continuous curves and gently tapered terminals that feel drawn rather than engineered. Stroke weight stays even overall, with subtle modulation that softens joins and corners. Proportions are open and slightly wide in key rounds, while curves and diagonals create a varied rhythm across the alphabet. Counters are generous and shapes stay clean and uncluttered, keeping letters legible even as the italic angle adds motion.
This style works well for branding and packaging that benefits from warmth and approachability, as well as posters, headlines, and short editorial callouts where a casual voice is desired. It can also suit social graphics and UI accents where a friendly, modern emphasis is helpful, especially at medium to larger sizes.
The font conveys an easygoing, conversational tone—friendly and informal without becoming overly playful. Its soft curves and steady rhythm feel welcoming and contemporary, lending a light, upbeat voice to short messages and display lines.
The design appears intended to blend the clarity of a rounded sans with the expressiveness of an italic, creating a contemporary, personable font that feels active and informal while remaining readable.
The italic slant is consistent and gives lines a sense of forward movement. Rounded forms like C/O and the numerals share the same soft geometry, producing a cohesive texture in mixed text. The overall feel is smooth and handwritten-adjacent, while remaining clearly a sans-serif design.