Sans Superellipse Hamuv 8 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Lustra Text' by Grype and 'Phatthana' by Jipatype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, techno, industrial, sporty, futuristic, modern, impact, modernization, technical tone, brand presence, squared, rounded, blocky, sturdy, geometric.
A heavy, geometric sans with rounded-rectangle construction throughout. Strokes are uniform and substantial, with generous corner rounding that creates a soft-square (superelliptical) feel rather than purely circular curves. Counters tend toward rectangular and open cleanly, producing a solid, engineered texture with tight, decisive joins and minimal modulation. The lowercase is compact and sturdy, with short extenders and simplified shapes that keep lines of text dense and visually consistent; figures follow the same rounded-square logic for a cohesive, systemlike set.
Well suited to bold display work such as headlines, event and poster typography, logotypes, product packaging, and wayfinding or environmental signage where a robust, engineered look is desirable. It also fits UI accents, badges, and short labels that benefit from a compact, high-impact texture.
The overall tone is contemporary and machine-made, mixing toughness with friendly rounding. It reads as confident and utilitarian—suggesting technology, equipment labeling, and performance branding—while the softened corners keep it approachable rather than harsh.
The design appears intended to deliver a strong, contemporary sans that feels technical and systematic, using rounded-square geometry to balance rugged presence with modern friendliness. It prioritizes bold legibility and a consistent, modular silhouette that holds up in prominent applications.
Letterforms emphasize horizontal/vertical structure and clipped terminals, with rounded corners acting as the primary stylistic signature. The uppercase presence is strong and poster-ready, while the lowercase maintains a deliberate, constructed rhythm that favors clarity at larger sizes and bold settings.