Serif Flared Roby 10 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, logotypes, packaging, headlines, book covers, victorian, circus, gothic, storybook, playful, poster impact, vintage voice, brand character, compact titling, decorative readability, flared, teardrop terminals, bulbous, compact, decorative.
A compact, heavy display serif with flared stroke endings and sculpted, teardrop-like terminals. The design favors rounded bowls and soft inner counters, with short, curved serifs that feel more carved than bracketed. Capitals are stout and energetic, while lowercase forms stay chunky and readable, with a single-storey “a” and a distinctive hooked “g”. Numerals are bold and characterful, matching the same flared, slightly blunted finishing throughout.
Best suited to display work such as posters, event branding, product packaging, and expressive headlines where its flared terminals and compact proportions can carry the design. It also works well for short bursts of text—titles, pull quotes, and labels—where a vintage or theatrical voice is desired.
The overall tone is theatrical and old-world, evoking Victorian posters, circus signage, and gothic storybook titling. Its dark color and ornamental terminals add drama while keeping a friendly, playful warmth rather than severe formality.
The font appears designed to deliver maximum character and black presence in a tight footprint, using flared endings and rounded forms to create a decorative, poster-ready texture. Its shapes balance novelty with recognizable serif construction so it remains legible while still feeling stylized.
Letterforms show a consistent rhythm of swelling stems into terminals, creating a slightly calligraphic, hand-cut impression. The silhouette reads strongly at headline sizes, where the small notches, hooks, and bulbous joins become part of the personality.