Serif Normal Ulmas 1 is a very light, normal width, high contrast, upright, normal x-height font.
Keywords: editorial, fashion, headlines, invitations, branding, elegant, refined, literary, airy, luxury tone, editorial display, classic refinement, delicate contrast, hairline, didone-like, delicate, crisp, calligraphic.
A delicate serif with pronounced thick–thin contrast and hairline joins, built on a vertical, upright stance. Round forms are smooth and open, with fine terminals and lightly bracketed serifs that stay crisp rather than heavy. Proportions feel classical and slightly condensed in the capitals, while the lowercase maintains an even, readable rhythm with slim stems, small counters, and subtly tapered strokes. Figures follow the same high-contrast logic, with elegant curves and thin horizontals that read best when given space.
This face is well-suited to magazine and book display typography, fashion and beauty layouts, and brand identities that want an elevated, polished voice. It also fits invitations, menus, and packaging where elegance and whitespace are part of the presentation, and it can work for short pull quotes or section heads in refined editorial systems.
The overall tone is poised and high-end, projecting a quiet luxury associated with editorial design and formal typography. Its fine strokes and controlled curves convey precision and restraint, while occasional calligraphic inflections add a cultured, literary feel.
The design appears intended to deliver a contemporary take on a classic high-contrast serif, prioritizing sophistication, sharp typographic color, and graceful display presence over ruggedness. It emphasizes fine detailing and smooth curvature to create a premium, editorial-forward personality.
Because the hairlines are extremely thin, the design benefits from generous sizes and comfortable spacing, where its sharp contrast and refined detailing can remain clear. In denser settings or at very small sizes, the light horizontals and thin serifs may visually recede compared to the verticals.