Slab Normal Viro 7 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, labels, editorial, industrial, utilitarian, vintage, authoritative, space saving, strong impact, practical readability, structured texture, compressed, slab serif, chunky serifs, sturdy, compact.
A compact slab serif with a tall, condensed stance and sturdy, block-like serifs. Strokes stay fairly even throughout, with minimal modulation and a firm, mechanical rhythm. The spacing is tight and the sidebearings feel economical, while the serifs and terminals remain prominent enough to keep letterforms distinct at display sizes. Curves are controlled and slightly squared-off, giving the overall silhouette a pragmatic, engineered feel.
Best suited to headlines, subheads, and short text where space is limited but strong presence is needed. It works well for packaging and labeling, as well as editorial layouts that benefit from a condensed slab with clear, sturdy shapes. In longer settings it can function as an accent face, especially where a dense, vertical texture is acceptable.
The tone is workmanlike and no-nonsense, with a subtle vintage/industrial flavor reminiscent of labeling, headlines, and utilitarian print. Its condensed proportions and firm serifs project authority and efficiency more than delicacy or warmth.
The design appears aimed at delivering a reliable, high-impact slab serif in a condensed footprint—prioritizing strong structure, clear differentiation, and an efficient texture for display and space-conscious typography.
Capitals read as tall and commanding, while lowercase maintains a straightforward, legible structure with compact counters. Numerals match the same compressed, sturdy build, making the set feel consistent for mixed text where vertical emphasis is desired.