Sans Normal Ponuw 12 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, children’s media, packaging, logos, playful, friendly, cartoonish, bouncy, informal, warmth, approachability, fun, high impact, casual tone, rounded, chunky, soft corners, hand-drawn, quirky.
A heavy, rounded sans with chunky strokes and softened corners throughout. Forms lean on broad circular and oval counters, with slightly irregular geometry that suggests a hand-drawn construction rather than strict mechanical symmetry. Curves are full and smooth, terminals are blunt, and joins tend to be padded, producing a compact, high-ink silhouette. Spacing reads open and forgiving, and widths vary noticeably by character, adding a lively rhythm in text.
Best suited to short, high-impact settings such as posters, headlines, product packaging, and playful branding where bold shapes carry the message. It can also work well in children’s materials and informal signage, especially when set with generous tracking and ample line spacing.
The overall tone is cheerful and approachable, with a casual, cartoon-like warmth. Its gentle irregularities and inflated shapes feel expressive and kid-friendly, more like a marker-drawn display face than a formal text font.
Designed to deliver maximum friendliness and visibility through thick strokes, rounded construction, and intentionally imperfect, hand-made contours. The emphasis appears to be on personality and approachability over strict typographic neutrality.
Uppercase and lowercase share a consistent, rounded language, and the numerals match the same bubbly weight and soft finishing. The lowercase includes single-storey forms (notably the a) and simple, sturdy structures that prioritize clarity at larger sizes.