Sans Normal Piray 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype; 'Almarose' by S&C Type; and 'Coco Gothic Pro', 'Coco Sharp', and 'Cocogoose Classic' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, sporty, friendly, punchy, retro, high impact, friendly tone, dynamic motion, headline focus, rounded, blobby, soft corners, compact, chunky.
A heavy, rounded sans with a strong forward slant and soft, inflated-looking strokes. Curves dominate the construction, with generous rounding at joins and terminals that keeps the dense weight from feeling sharp. Counters are relatively open for the weight, while many shapes show a subtle wedge/teardrop tendency at stroke endings that adds motion and emphasis. The overall rhythm is compact and energetic, with sturdy, simplified forms designed to stay legible at display sizes.
Best suited to display applications such as headlines, logos, posters, and packaging where a loud, friendly voice is needed. It also fits sports and youth-oriented branding, event graphics, and social media visuals where bold, rounded letterforms help maintain impact at a glance.
The tone is upbeat and approachable, leaning toward a sporty, cartoon-adjacent friendliness rather than formal refinement. Its bold, rounded massing reads as confident and fun, giving headlines a lively, kinetic feel.
Likely designed as a high-impact italic display sans that combines rounded, low-detail forms with a strong sense of motion. The emphasis appears to be on immediate readability and a fun, energetic personality for branding and titling rather than extended text.
The italic angle is pronounced enough to create a sense of speed, and the round-heavy geometry helps maintain consistency across letters and numerals. The numerals match the letters in weight and softness, supporting cohesive headline and short-copy settings.