Sans Normal Tarif 4 is a bold, very narrow, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, retro, quirky, friendly, hand-drawn, attention-grabbing, space-saving, retro flavor, friendly tone, display character, condensed, rounded, bouncy, soft terminals, tall x-height.
A condensed, tall sans with rounded contours and noticeable stroke modulation, moving between thick verticals and thinner joins. Curves are smooth and slightly elastic, with softly tapered terminals and occasional teardrop-like endings that give the outlines a drawn, organic feel. Counters are compact but generally open enough for display use, and the overall rhythm is lively, with small width differences between letters that create a slightly irregular texture. Numerals follow the same narrow, high-waisted proportions, with simplified forms and gentle curvature.
Best suited to headlines and short display settings where its tall, condensed build can save space while still reading loudly. It works well for branding, packaging, menus, and poster typography that benefits from a playful vintage tone. For longer passages, it is likely most effective at larger sizes where the narrow counters and contrast remain clear.
The font reads as upbeat and characterful, balancing bold presence with a lighthearted, almost handmade charm. Its narrow, tall silhouette and springy curves evoke a mid-century or vintage sign-painting mood rather than a strict modernist tone. Overall it feels friendly and informal, designed to attract attention without becoming harsh.
This appears intended as a personality-forward condensed display sans that adds warmth and motion through rounded forms and subtle irregularity. The design prioritizes distinctive silhouette and rhythmic bounce over strict neutrality, making it a strong choice when a friendly retro voice is desired.
The design leans on strong vertical emphasis and compact horizontal strokes, producing a tight, poster-like color in text. Rounded joins and softened terminals keep the high-contrast construction from feeling sharp, while the slightly uneven widths add personality in longer samples.