Sans Normal Ulgev 14 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: ui text, editorial, branding, presentations, wayfinding, modern, clean, neutral, friendly, functional, everyday utility, readability, contemporary tone, clarity, open counters, humanist touch, soft curves, crisp joins, high legibility.
This typeface presents a clean sans construction with softly rounded curves and mostly uniform stroke widths, enlivened by subtle contrast at curves and joins. Proportions are generous and open, with rounded bowls (C, G, O, Q) and clear, unobstructed apertures that keep counters spacious. Terminals are predominantly straight and crisp, while diagonals (V, W, X, Y) feel stable and evenly weighted; the lowercase shows a single-storey a and g, contributing to a straightforward, contemporary rhythm. Numerals are clear and compactly drawn, with simple forms and consistent weight that align well with the text color in running copy.
This font suits interface copy, product and marketing text, and general editorial settings where an even, readable texture is needed. Its open counters and straightforward lowercase make it dependable for paragraphs, while the clean caps and numerals work well in headings, labels, and informational graphics.
The overall tone is modern and neutral, aiming for clarity rather than display character. Its round forms and open spacing read as approachable and calm, with a practical, editorial sensibility.
The design appears intended as a general-purpose sans that prioritizes legibility and a balanced, contemporary texture. By combining round, open forms with restrained detailing, it aims to perform consistently across sizes and contexts while keeping a friendly, accessible voice.
In text, the design maintains an even typographic color and steady baseline behavior, with clear differentiation between similar shapes (such as I, l, and 1) through distinct proportions and terminals. Curvature is smooth and controlled, giving the face a polished, system-friendly presence without feeling sterile.