Cursive Rulev 7 is a bold, very narrow, medium contrast, upright, very short x-height font.
Keywords: greeting cards, packaging, social posts, posters, craft branding, friendly, playful, casual, handmade, retro, handwritten charm, casual display, friendly voice, quick brush script, brushy, rounded, loopy, bouncy, informal.
A casual handwritten script with a brush-pen feel, built from rounded strokes and soft, bulb-like terminals. Letterforms are slightly irregular in width and rhythm, with a bouncy baseline and simplified joins that often connect but still leave occasional separations. Ascenders are tall and slender, while counters stay open and airy, keeping the texture lively rather than polished. Uppercase forms are decorative yet readable, with looped gestures on characters like Q and J and a generally narrow, upright stance.
This font suits short to medium-length copy where a friendly, handcrafted voice is desired—greeting cards, product packaging, casual branding, and promotional headlines. It can also work for quotes and social graphics where the lively rhythm and distinctive capitals can take center stage.
The overall tone is warm and personable, like quick marker lettering on a card or café sign. Its looping capitals and springy rhythm give it a lighthearted, approachable character that feels spontaneous and human.
The design appears aimed at capturing quick, confident brush handwriting with decorative loops and an easy reading flow. It balances charm and legibility for everyday display use, prioritizing personality and warmth over strict uniformity.
Numerals follow the same handwritten logic with rounded shapes and slight asymmetry, producing a cohesive, informal set. The stroke endings and curved joins create a smooth flow in words, while the varying letter widths add a natural, drawn-by-hand cadence.