Sans Normal Ugbur 3 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Alterglam' by Popskraft (names referenced only for comparison).
Keywords: ui labels, body text, editorial, presentations, signage, modern, clean, neutral, technical, corporate, versatility, legibility, clarity, system design, neutral branding, geometric, monolinear, open counters, crisp, rational.
This typeface is a clean sans with largely geometric construction and subtly humanized curves. Strokes appear fairly even with modest modulation, producing crisp joins and smooth bowls. Proportions skew slightly expansive, with generous internal space in letters like O, C, and e, and open apertures that keep forms from feeling cramped. Terminals are predominantly straight and unembellished, and the overall rhythm is steady and structured, supporting clear word shapes in the sample text.
It should perform well in interface copy, product UI labels, and general-purpose branding systems where neutrality and clarity are desired. The open counters and steady rhythm make it suitable for short-to-medium text blocks, as well as headings in reports, presentations, and informational signage.
The tone is contemporary and matter-of-fact, projecting clarity and restraint rather than personality-driven expressiveness. Its smooth geometry and consistent spacing read as professional and dependable, with a mildly technical feel suited to informational typography.
The design appears intended as a versatile, general-use sans that prioritizes legibility and a controlled, contemporary look. Its geometric bias and restrained detailing suggest a focus on consistency across mixed text—letters and numerals—without drawing attention away from the content.
Uppercase forms feel stable and well-balanced, while lowercase maintains straightforward, readable silhouettes. Numerals are simple and legible with round, open forms and minimal stylistic quirks, aligning with the typeface’s functional, modern character.