Sans Normal Nubih 15 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'BR Nebula' by Brink, 'Sans Atwic Modern' by Caron twice, 'Equip' and 'Galvani' by Hoftype, 'Fact' by ParaType, 'Milliard' by René Bieder, and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, clarity, modernity, simplicity, rounded, soft, chunky, compact, geometric.
A heavy, rounded sans with broad proportions and smooth, continuous curves. Strokes are uniform and dense, with large counters that stay open at display sizes, and terminals that read as blunt and gently softened rather than sharp. The lowercase is straightforward and compact, with simple single-story forms where expected, and punctuation/dots rendered as solid, circular shapes. Overall spacing and rhythm feel sturdy and even, emphasizing blocky presence while keeping curves clean and controlled.
Best suited to headlines and short, high-impact text where its mass and width can do the work—posters, brand marks, packaging callouts, and bold UI/marketing banners. It can function in brief subheads or labels, but its heavy color may feel overpowering for long paragraphs at smaller sizes.
The tone is bold and upbeat, balancing a friendly softness with a confident, attention-grabbing weight. Its rounded geometry and thick silhouettes give it a contemporary, approachable character that can feel playful without becoming novelty.
The design appears intended to deliver maximum visual impact with a friendly, geometric voice—prioritizing bold silhouettes, simple construction, and easy recognition in display contexts.
Round letters like O/C/G lean toward near-circular construction, while diagonal forms (V/W/X/Y) keep a solid, chunky build with minimal finesse. Numerals are similarly weighty and clear, designed to read as strong shapes rather than delicate figures.