Sans Normal Asduk 17 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, neutral, modern, clean, technical, friendly, versatility, clarity, legibility, modernity, simplicity, geometric, round, minimal, crisp, open.
A clean sans with strongly geometric construction and near-uniform stroke weight. Counters are round and open, terminals are simple and largely unmodulated, and curves resolve smoothly into straight stems. Proportions feel balanced with a moderate x-height and generous internal space, giving the alphabet a clear, evenly paced rhythm. Numerals share the same straightforward geometry, with simple, legible shapes and consistent stroke behavior across the set.
It suits interface and product typography where clarity and restraint are important, and it holds up well in longer passages thanks to its open counters and consistent rhythm. The straightforward shapes also make it a solid choice for contemporary branding systems, wayfinding, and presentation typography where a clean, modern sans is desired.
The overall tone is neutral and modern, with a calm, matter-of-fact voice. Rounded forms and open counters keep it approachable, while the restrained detailing and consistent geometry lend a mildly technical, contemporary feel.
The design appears intended as a versatile geometric sans for general-purpose use, prioritizing clean outlines, even color on the page, and reliable legibility across display and text settings.
Uppercase forms read cleanly at large sizes, while the sample text shows steady spacing and comfortable readability in paragraph-like settings. The design avoids decorative quirks, relying on proportion and circular geometry for character.