Sans Normal Ahdam 14 is a bold, narrow, monoline, upright, short x-height font visually similar to 'Chamelton' by Alex Khoroshok, 'Flaunters' by Greentrik6789, 'Florest Display' and 'Florest Textured' by Kaligra.co, and 'SAA Series D' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, punchy, retro, playful, approachable, impact, approachability, clarity, compactness, rounded, compact, sturdy, geometric, soft-cornered.
A compact, heavy sans with rounded, geometric construction and mostly even stroke weight. Counters are tight and apertures are relatively closed, giving letters a dense, solid texture in lines of text. Curves are smooth and circular, while joins and terminals stay clean and minimally shaped, producing a straightforward rhythm. Proportions run slightly condensed with short extenders, and the overall silhouette reads crisp and blocky despite the softened corners.
Best suited to headlines, short paragraphs, and display typography where a dense, high-impact voice is desirable. It works well for packaging, logos, labels, and wayfinding that benefit from a friendly, compact sans with strong presence.
The combination of chunky weight and rounded geometry creates a warm, upbeat tone that feels modern but lightly retro. It communicates friendliness and confidence rather than formality, with a slightly toy-like charm that remains legible and direct.
The design appears intended to deliver a compact, highly legible display sans that stays approachable through rounded geometry and restrained detailing. It prioritizes consistent, sturdy shapes and a cohesive texture for attention-grabbing typography.
In the sample text, the heavy color holds together strongly, which can make spacing feel tight at smaller sizes; it visually favors larger settings where the round forms and compact proportions can breathe. Numerals are bold and clear, with rounded shapes that match the letterforms’ soft geometry.