Script Fyfe 7 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, logos, retro, friendly, playful, confident, lively, expressiveness, charm, display impact, handcrafted feel, decorative capitals, swashy, rounded, looping, bouncy, ink-like.
A slanted, connected script with a strong, rounded brush-pen feel and clear modulation between thicker main strokes and thinner entry/exit strokes. Letterforms are generously proportioned with smooth curves, broad bowls, and frequent loops, producing a flowing rhythm across words. Terminals often finish in soft teardrops or slight hooks, and several capitals feature prominent swashes and curled strokes that add decorative emphasis. Counters remain fairly open for a script, supporting readability in short phrases while maintaining a distinctly handwritten texture.
Best suited to branding marks, product packaging, posters, and headline-style typography where a warm, handcrafted voice is desired. It performs especially well for short-to-medium phrases, signatures, and display lines that can benefit from the strong rhythm and swashy capitals.
The overall tone is upbeat and personable, balancing formality with an easy, nostalgic charm. Its bold, looping movement reads as expressive and celebratory rather than delicate, making it feel welcoming and energetic.
The design appears intended to deliver a bold, brush-script look that feels handcrafted yet polished, combining decorative capitals with smoothly connected lowercase for expressive display typography. Its emphasis on rounded forms and lively joins suggests a focus on charm, momentum, and instant personality in prominent text.
Capitals are notably ornate compared to the lowercase, with more exaggerated curves and entry strokes, while the lowercase maintains consistent connections and a steady baseline bounce. Numerals share the same cursive logic, with rounded shapes and occasional curls that visually align with the letterforms.