Script Vivu 7 is a light, narrow, low contrast, italic, short x-height font.
Keywords: wedding, invitations, greeting cards, branding, packaging, elegant, romantic, refined, vintage, whimsical, formal script, decorative caps, handwritten elegance, classic charm, looping, flourished, swashy, calligraphic, delicate.
A formal, flowing script with a consistent rightward slant and a smooth, pen-like rhythm. Strokes are slender and clean, with rounded terminals and frequent looped entries/exits that create gentle swashes, especially in capitals. Uppercase forms are ornate and spacious, featuring curled bowls and extended tails, while lowercase maintains a compact, tidy structure with clearly separated counters. Numerals echo the same cursive logic, with soft curves and occasional looped details for a cohesive set.
This style fits best in display settings where a refined, handwritten feel is desired—such as wedding suites, invitations, greeting cards, boutique branding, and premium packaging. It also works well for short headings, signatures, and pull quotes where the expressive capitals can be featured.
The overall tone is graceful and polished, suggesting classic correspondence and ceremonial lettering. Its looping capitals and relaxed curves add a touch of charm and nostalgia without feeling overly ornate.
The design appears intended to emulate neat, formal cursive handwriting with calligraphic flourishes, offering decorative capitals paired with a disciplined lowercase for practical, polished wordforms.
Capitals carry most of the personality through larger flourish gestures, while lowercase forms stay comparatively restrained, helping longer words remain readable. The sample text shows smooth word shapes and a steady baseline flow, with ascenders and descenders contributing to an airy, elegant texture.