Sans Normal Arkov 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, children's media, friendly, casual, approachable, soft, playful, approachability, warmth, casual clarity, modern friendliness, playful voice, rounded, humanist, quirky, informal, open.
A rounded sans with gently irregular, hand-drawn energy and soft, slightly tapered stroke endings. Curves are generous and open, with bowls that lean toward circular forms, while verticals and diagonals show subtle, organic wobble that keeps the texture lively. Spacing reads airy and comfortable, and the overall rhythm is bouncy rather than strictly mechanical, with small differences in glyph widths contributing to a natural, varied color in text.
Well suited to branding and packaging that benefits from a friendly, informal voice, as well as headlines and short text in posters, social graphics, and lifestyle editorial. The rounded construction and open counters also make it a good fit for children’s media and upbeat product communication where warmth and approachability are priorities.
The tone is warm and personable, combining modern simplicity with a lightly whimsical, homemade feel. It comes across as cheerful and non-authoritarian—more conversational than corporate—making text feel approachable and relaxed.
The design appears intended to deliver a clean sans foundation with an intentionally human, slightly quirky finish. Its rounded geometry and softened terminals prioritize friendliness and readability while avoiding the rigidity of more engineered grotesks.
In the sample text, the font maintains clarity at larger sizes while preserving its character through slightly asymmetric joins and softly rounded terminals. The figures match the same friendly, rounded construction, supporting consistent texture across mixed alphanumeric settings.