Print Irgum 2 is a bold, wide, low contrast, reverse italic, normal x-height font.
Keywords: kids branding, packaging, posters, stickers, social graphics, playful, friendly, casual, quirky, youthful, handmade warmth, approachability, playful display, casual readability, rounded, chunky, blobby, soft, bouncy.
A chunky, rounded hand-drawn print with thick, uniform strokes and soft, inflated terminals. Letterforms are built from simple shapes with slightly wobbly contours, giving an organic, marker-like texture while staying highly legible. Proportions are generous and open, with wide counters in many letters and a generally steady baseline, though widths and curves vary enough to keep a handmade rhythm. The lowercase is compact and simple, with single-storey forms where expected and circular dots and bowls that emphasize a bubbly silhouette; numerals match the same heavy, rounded construction.
Well suited to children’s materials, playful branding, packaging, and short headlines where a friendly voice is needed. It also works well for posters, stickers, and social graphics that benefit from bold, rounded letterforms with a handmade feel.
The overall tone is upbeat and approachable, with a goofy, cartoon-leaning charm that feels informal and human. Its rounded heft and gentle irregularity suggest warmth rather than precision, making text feel conversational and lighthearted.
The design appears intended to mimic casual, hand-drawn lettering with a deliberately chunky, rounded build that prioritizes friendliness and immediate readability. Its controlled irregularities aim to add personality without sacrificing clarity in short-to-medium text settings.
Spacing appears comfortable for display sizes, and the heavy mass creates strong color on the page. The most distinctive trait is the consistently soft, pillowy shaping across both uppercase and lowercase, which keeps the voice cohesive even as individual glyph widths vary.