Slab Square Pevo 4 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, packaging, authoritative, classic, collegiate, industrial, clarity, solidity, print tradition, display impact, slab serif, bracketless, sturdy, clear, crisp.
A sturdy slab serif with blocky, mostly unbracketed serifs and an even, low-contrast stroke structure. The letterforms are generously proportioned with broad capitals and round bowls, giving the design a substantial footprint on the line. Terminals are predominantly flat and squared-off, and the joints and counters stay open for clarity. The lowercase maintains straightforward construction with a single-storey “g” and a compact, readable texture, while figures align with the same solid, rectangular serif language.
Well-suited for headlines, subheads, and display copy where a strong serif presence is desired. It can also support editorial layouts, book or magazine titling, and brand systems that want a dependable, traditional voice with a slightly rugged finish.
The overall tone feels confident and no-nonsense, with a traditional print sensibility reminiscent of institutional and editorial typography. Its bold, squared finishing gives it a mildly industrial edge while still reading as classic and familiar.
The design appears intended to deliver a clear, sturdy slab-serif voice that reads confidently in display and short text, emphasizing solidity, legibility, and a classic print character through squared terminals and pronounced serifs.
The rhythm in text is steady and robust, with strong horizontal emphasis from the slabs and clear differentiation between uppercase and lowercase shapes. The design’s squared terminals and firm serifs help it hold up well at larger sizes and in high-contrast layouts.