Sans Normal Idgiy 7 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, social media, children's content, friendly, casual, handwritten, approachable, playful, handwritten feel, friendly tone, casual display, easy readability, rounded, monoline, soft terminals, humanist, bouncy.
A rounded, monoline italic sans with a gently hand-drawn rhythm and softly tapered terminals. Strokes stay fairly even while curves dominate the construction, producing open bowls and smooth joins. The slant is consistent and the letterforms lean on simple, circular geometry, with slight irregularity that keeps the texture lively. Spacing feels relaxed, and proportions vary subtly from glyph to glyph, reinforcing an informal, handwritten impression.
Works well for short-to-medium display text where an approachable, informal voice is desirable—brand wordmarks, packaging callouts, posters, headers, and social media graphics. It can also support friendly UI labels or onboarding copy when set with comfortable tracking and ample size.
The overall tone is warm and personable, with a light, upbeat character that reads as conversational rather than corporate. Its smooth curves and soft endings create a friendly voice suited to informal messaging and kid-friendly or lifestyle contexts.
Likely designed to capture a clean, modern handwritten feel while staying simple and legible, combining an italic forward motion with rounded, low-fuss shapes for versatile casual display use.
Uppercase forms are straightforward and rounded, while the lowercase shows more handwritten cues such as single-storey shapes and looped descenders. Numerals follow the same soft, curved logic, keeping the set cohesive in mixed alphanumeric use.