Sans Normal Asmez 11 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Compose' by Arkitype (names referenced only for comparison).
Keywords: ui text, body text, branding, signage, presentations, modern, neutral, clean, friendly, straightforward, clarity, versatility, modernity, approachability, open apertures, rounded terminals, even color, geometric leaning, crisp.
A clean sans with smooth, rounded curves and straightforward, near-monoline construction. The capitals are simple and broadly proportioned, with circular bowls (B, D, O, P, Q) and consistent stroke joins. Lowercase forms show a notably tall x-height, short ascenders, and compact descenders, keeping the overall texture dense and readable. Counters are open and generous, and terminals tend to finish bluntly with subtle rounding, producing an even typographic color across words. Numerals match the letterforms in weight and curvature, with clear, utilitarian shapes and minimal stylistic eccentricity.
This font suits interface copy, product and marketing text, and general-purpose editorial layouts where an even, calm texture is needed. It also works well for signage and presentations thanks to its open counters and clear letterforms at a range of sizes.
The tone is contemporary and unobtrusive, aiming for clarity over personality. Its rounded geometry reads approachable rather than technical, while the restrained detailing keeps it professional and versatile.
The design appears intended as a dependable everyday sans: a balanced, modern workhorse with friendly rounding, high clarity, and consistent rhythm for continuous reading and general communication.
The rhythm is steady and regular, with smooth curves and consistent spacing that helps paragraphs look uniform. Round letters (o, e, c) feel softly geometric, while diagonals (v, w, y) stay crisp and stable without exaggerated flare.