Sans Normal Lanoh 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Omny', 'BR Segma', and 'BR Shape' by Brink; 'Polin Sans' by Machalski; 'Bassen' and 'Cogenta Text' by SRS Type; and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, sporty, punchy, confident, modern, friendly, impact, dynamism, modernity, approachability, clarity, oblique, geometric, rounded, compact counters, high impact.
A heavy, oblique sans with broad proportions and smooth, geometric construction. Strokes are uniformly thick with minimal modulation, and joins stay clean and simplified, giving letters a sturdy, engineered look. Curves are generously rounded (notably in C, O, S, and the bowls of b/d/p/q), while straight-sided forms like E, F, H, and N keep a firm, blocky rhythm. Counters are relatively tight for the weight, and terminals read mostly squared-off with occasional soft rounding, producing a dense, graphic texture in words and lines.
Best suited for short-form display settings where strong presence is needed—headlines, posters, campaign graphics, brand marks, and packaging callouts. It can also work for signage or UI accents when used sparingly, but the dense weight and tight counters favor larger sizes over long text.
The overall tone is energetic and assertive, with a forward-leaning slant that suggests motion and momentum. Its rounded geometry keeps it approachable rather than aggressive, making it feel contemporary, sporty, and promotional.
The design appears intended as a high-impact, motion-forward sans for modern display typography—combining geometric roundness with a solid, compact build to maintain clarity and punch in attention-grabbing contexts.
In the sample text, the heavy color and compact internal spaces create strong headline presence and consistent line texture, especially at larger sizes. The numerals match the same sturdy, rounded construction, reading bold and straightforward.