Distressed Embas 3 is a very bold, very wide, high contrast, upright, normal x-height font visually similar to 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: posters, headlines, packaging, logotypes, apparel, rugged, industrial, playful, retro, loud, add grit, evoke print, boost impact, signal retro, rounded, chunky, blunt, soft corners, speckled.
A heavy, wide sans with rounded geometry and blunt terminals, built from broad strokes and generous counters. The letterforms lean toward squarish bowls and softened corners, producing a sturdy, compact silhouette despite the wide set. A consistent speckled distress texture is embedded throughout the strokes, giving the black areas a worn, printed look while keeping the underlying shapes clean and stable. Uppercase forms read as bold blocks with simple construction, and the numerals share the same thick, rounded structure for cohesive display use.
Best suited for display settings where scale and contrast can carry the texture—posters, headline typography, product packaging, and bold branding moments. It also fits merch and apparel graphics where a worn ink aesthetic is desirable, and short callouts or badges that benefit from a rugged, printed character.
The overall tone is tough and attention-grabbing, with a friendly softness from the rounded shapes. The distressed texture adds a gritty, weathered personality that feels workwear, poster-like, and slightly vintage. It projects a bold, energetic voice suited to statements rather than subtlety.
The design appears intended to combine a soft, wide, high-impact sans structure with a deliberately worn surface treatment, evoking imperfect printing and durable, utilitarian signage. It prioritizes strong silhouettes and immediate readability at display sizes while adding character through consistent distressing.
Spacing appears open and the wide proportions amplify impact at large sizes, while the internal texture can reduce clarity when scaled down or used over busy backgrounds. The distress is evenly distributed, suggesting a controlled, repeatable print-wear effect rather than random erosion.