Serif Normal Lelum 13 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Danton' by Hoftype (names referenced only for comparison).
Keywords: book text, editorial, headlines, print, branding, traditional, authoritative, literary, formal, readability, tradition, authority, emphasis, editorial tone, bracketed, oldstyle, calligraphic, robust, crisp.
A robust text serif with bracketed, wedge-like serifs and softly sculpted strokes that show moderate contrast. Capitals are broad and steady with classic proportions, while the lowercase has compact, rounded counters and a sturdy rhythm. Curves are full and slightly flattened at joins, giving letters like C, S, and G a solid, engraved feel. Numerals are weighty and clear, with oldstyle influence in the shaping and a consistent, bookish color across lines of text.
Well-suited to editorial typography such as books, long-form articles, and magazine layouts where a firm serif texture is desirable. Its strong presence also works for headings, pull quotes, and brand statements that need a classic, trustworthy voice.
The overall tone feels traditional and editorial, with a confident, slightly historic presence. It reads as authoritative and literary rather than sleek or minimalist, lending gravity to headlines and a familiar comfort in longer passages.
The design appears intended to provide a conventional, readable serif with extra weight and width for confident emphasis, while retaining familiar text-serif manners for sustained reading.
Terminals and serifs tend to resolve into sharp, triangular or beaked shapes, adding crispness at text sizes while keeping the main strokes rounded and substantial. The lowercase includes a single-storey “g” and a lively “y” with a pronounced tail, contributing subtle personality without becoming decorative.