Serif Flared Refu 10 is a very bold, narrow, low contrast, upright, short x-height font.
Keywords: posters, headlines, packaging, children’s, branding, playful, whimsical, storybook, retro, expressive, display impact, personality, vintage cue, decorative serif, flared terminals, soft serifs, bulbous, quaint, chunky.
A heavy, compact serif with flared stroke endings and softly tapered terminals. The letters are built from chunky, low-contrast strokes with rounded joins and occasional teardrop-like corners, giving each form a subtly inflated feel. Serifs are short and integrated rather than sharply bracketed, and the overall rhythm is lively, with slightly irregular curvature and varied internal counters that keep the texture animated at display sizes.
Best suited for posters, headlines, and branding where a bold, characterful voice is needed. It can work well on packaging and event or entertainment graphics, and in children’s or whimsical editorial contexts where personality is more important than long-form readability.
The tone is playful and theatrical, evoking vintage poster lettering and storybook headings. Its bouncy silhouettes and friendly weight make it feel informal, attention-seeking, and slightly mischievous rather than formal or classical.
The design appears intended to deliver maximum visual punch in a friendly, decorative serif voice, combining heavy strokes with flared endings to create a distinctive, vintage-leaning display texture.
In the sample text, the dense black color and compact proportions create strong impact, while the lively terminals help prevent the texture from feeling rigid. The numeral set matches the same flared, rounded language, maintaining a cohesive display personality across letters and figures.