Serif Normal Vado 2 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: books, magazines, editorial, headlines, branding, refined, literary, formal, classic, readability, elegance, editorial tone, classic authority, bracketed, hairline, crisp, calligraphic, bookish.
A crisp, high-contrast serif with sharp hairlines and fuller vertical stems, showing clear modulation reminiscent of a pointed-pen or transitional/modern text tradition. Serifs are finely bracketed and neatly tapered, giving terminals a clean, chiseled finish without feeling slab-like. Proportions are balanced and text-oriented, with moderate ascenders/descenders and a steady rhythm in lowercase. Curves (C, G, O, e) are smooth and controlled, while diagonals (V, W, Y, k) stay elegant and stable, contributing to an overall polished texture on the page.
This font suits long-form reading in books and magazines, where its disciplined serifs and consistent rhythm can create an elegant text color. It also performs well for editorial headlines, pull quotes, and refined branding applications that benefit from a classic, high-end typographic tone.
The tone is poised and traditional, with a distinctly editorial and literary flavor. Its contrast and crisp detailing suggest sophistication and authority, suitable for contexts that want a classic, cultured voice rather than a casual or utilitarian one.
The design appears intended as a conventional, high-contrast text serif that delivers a refined, print-classic appearance. Its careful modulation and restrained proportions suggest a focus on producing an elegant reading texture while still offering enough sharpness for prominent editorial display.
Numerals appear lining and similarly high-contrast, with pronounced stroke modulation and refined joins that align with the letterforms. The ampersand reads as formal and typographic, matching the family’s restrained, print-oriented character.