Sans Normal Asrid 15 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, ui, packaging, headlines, posters, friendly, modern, clean, approachable, playful, approachability, legibility, modernity, simplicity, rounded, soft, geometric, open apertures, even color.
A rounded, geometric sans with smooth, monoline strokes and softly finished terminals. Circular forms like O and C are clean and near-perfect, while straight strokes keep a stable, contemporary rhythm. The lowercase shows simple, single-storey construction (notably a and g), a high-shouldered h, and a compact, rounded e with an open counter. Uppercase forms are straightforward and legible, with gently curved joins and minimal modulation; overall spacing reads open and even in text.
Well suited to brand identities, packaging, and product marketing that want a modern but approachable voice. The clear, rounded shapes also fit interface typography and signage, and it performs confidently in headlines and short blocks of copy where a clean, friendly texture is desired.
The tone is friendly and contemporary, with a soft, welcoming feel created by consistently rounded corners and calm, even stroke color. It balances a neutral, utilitarian clarity with a mild playfulness that keeps it from feeling clinical.
The design appears intended to deliver a contemporary, geometric sans that emphasizes clarity and warmth through rounded construction and simplified lowercase forms. It aims for broad, everyday usability while adding personality via soft terminals and consistently circular curves.
Distinctive details include a rounded, slightly arced Y, a clean, simple t with a short crossbar, and numerals that mirror the same rounded geometry (notably the open, circular 0 and the curved 2 and 3). The overall silhouette stays tidy at display sizes and remains clear in paragraph settings thanks to generous openings and uncomplicated letterforms.