Slab Contrasted Amnu 7 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, western, editorial, retro, sturdy, assertive, impact, heritage, readability, ruggedness, display, bracketed, chunky, ink-trap-like, rounded terminals, soft corners.
A heavy slab-serif with broad proportions and a low, grounded stance. Strokes are thick with noticeable but not delicate contrast, and the serifs are substantial and mostly bracketed, creating a robust, anchored rhythm. Curves are generously rounded, counters are fairly open, and joins often show subtle triangular notches and stepped intersections that read as ink-trap-like shaping. Overall spacing and letterfit feel expansive, giving the text a strong horizontal spread and a confident, blocky texture on the page.
Best suited to headlines, posters, signage, and brand marks where a strong, wide silhouette helps carry impact from a distance. It also works well for packaging and editorial display typography when you want a vintage-leaning, slab-serif voice with substantial weight. For longer passages, it will read more like emphatic display text than neutral body copy.
The tone is bold and dependable with a clear vintage, display-led character. Its wide, slabby forms evoke classic poster and frontier-inspired lettering while staying clean enough for contemporary editorial use. The overall impression is authoritative, friendly-tough, and attention-seeking rather than refined.
The design appears intended to deliver maximum presence through wide proportions, heavy slabs, and softened, bracketed details that keep the tone approachable. The notch-like joins and sturdy contrasts suggest a focus on practical legibility at large sizes while retaining a distinctive, heritage-flavored texture.
Uppercase forms feel especially monumental due to the wide set and prominent slabs, while the lowercase maintains readability through open apertures and sturdy stems. Numerals match the same weight and presence, with rounded forms that keep the texture cohesive in headlines and short bursts of text.