Sans Normal Poboz 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Hanley Pro' by District 62 Studio, 'Helvetica Now' by Monotype, 'Mixolydian' by Typodermic, and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, logos, playful, friendly, chunky, cheerful, casual, approachability, playfulness, bold impact, characterful display, rounded, blobby, soft corners, bouncy, quirky.
A heavy, rounded sans with swollen curves and softened corners throughout. Strokes stay broadly even, with gently wobbly contours that give the shapes an organic, hand-formed feel rather than a rigid geometric construction. Counters are compact and rounded (notably in B, P, R, 8, and 9), and terminals tend to end in bulb-like, flattened tips. The lowercase is simple and sturdy with single-storey forms, and the figures are thick, open, and highly graphic.
Best suited to display settings where the chunky, rounded shapes can read clearly—headlines, posters, labels, and playful brand marks. It can also work for short UI callouts or social graphics, but its heavy color and compact counters suggest using generous tracking and avoiding long text blocks.
The overall tone is lighthearted and approachable, with a slightly goofy, cartoonish warmth. Its bouncy silhouettes and soft terminals make it feel friendly and informal, leaning toward fun packaging and kid-forward communication rather than corporate neutrality.
The design appears intended to deliver maximum friendliness and impact through thick strokes, rounded geometry, and a subtly hand-made outline. It prioritizes a fun, approachable voice and bold presence over precision or text-centric neutrality.
Letterforms show intentional irregularity in edge rhythm and curvature, adding personality while keeping consistency in weight and overall proportions. The design favors bold silhouettes and simple interior shapes, which helps it hold together in short words and big headlines.