Serif Other Jela 10 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, book covers, posters, packaging, branding, vintage, storybook, traditional, warm, craft, nostalgia, display impact, handcrafted feel, classic voice, bracketed, calligraphic, inked, soft terminals, display.
A bold, high-contrast serif with strongly bracketed serifs and softly swelling strokes that suggest a calligraphic, inked construction. Curves are generous and slightly pinched at joins, while terminals often finish in rounded teardrops or subtle hooks, giving the outlines a sculpted, hand-shaped feel rather than a rigid geometric one. The fit is lively and uneven in a deliberate way, with noticeable per-glyph width differences and a rhythmic mix of broad bowls and narrow stems. Lowercase forms are sturdy with compact counters, and the overall texture reads dark and confident, especially in continuous text.
Best suited to headlines, titles, and short blocks of text where its dark color and expressive serif detailing can be appreciated. It can work well for book covers, editorial display, posters, and packaging that aim for a classic or nostalgic voice, and for branding that wants a traditional yet personable serif.
The font conveys a vintage, storybook tone—friendly and a bit theatrical, with an old-style warmth that feels at home in print culture. Its softened details and calligraphic modulation add charm and personality, creating a slightly quirky, handcrafted impression without becoming overly ornamental.
The design appears intended to reinterpret old-style serif proportions with a more decorative, handcrafted finish—emphasizing bold presence, calligraphic contrast, and memorable terminals for strong display impact.
In the sample text, the strong weight and contrast create a pronounced typographic color that commands attention. The distinctive terminals and bracketed serifs become a key identifying feature at larger sizes, while the dense color can feel heavy in long passages if set too tightly.