Sans Normal Hoket 4 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: branding, ui design, packaging, headlines, posters, friendly, modern, clean, approachable, playful, approachability, clarity, modernity, soft geometry, brand tone, rounded, soft terminals, geometric, open apertures, monolinear.
A rounded, geometric sans with predominantly monolinear strokes and softened, fully rounded terminals. Curves are drawn with smooth circular logic, producing generous bowls and open counters, while joins stay clean and uncluttered. The proportions feel comfortably spacious, with broad uppercase forms, open lowercase shapes, and clear internal whitespace that keeps the texture even in paragraphs. Details like the single-storey “a,” looped “g,” and curved, friendly numerals reinforce a consistent soft-edged construction.
Well suited to brand identities, packaging, and display headlines where a friendly geometric voice is desired. The open counters and rounded terminals also make it a practical option for interface labels, onboarding screens, and short-to-medium editorial blocks that need a clean, approachable feel.
The overall tone is warm and contemporary, leaning approachable rather than technical. Rounded endings and open shapes give it a welcoming, slightly playful voice while remaining tidy and legible for everyday use.
The design appears intended to deliver a contemporary geometric sans softened for approachability, balancing crisp construction with rounded terminals to reduce hardness and improve friendliness. It aims for clear, even texture in running text while retaining enough personality for brand-forward display use.
Text rhythm is steady and calm, with minimal stroke modulation and no sharp corners, which helps headings and UI-style copy feel smooth. The sample shows clear separation between letters and stable baseline behavior, with particularly round “O/0”-like forms and gently curved diagonals in letters such as V, W, and X.