Sans Normal Selew 8 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, friendly, retro, playful, casual, approachable, soften tone, improve approachability, display impact, compact set, rounded, soft corners, compact, monoline, open counters.
A compact sans with rounded terminals and softly squared curves that give the letterforms a gentle, molded look. Strokes are consistently heavy with minimal modulation, producing an even color and clear silhouette at display sizes. Counters are generally open and clean, with simplified geometry and slightly condensed proportions that keep words tight and tidy. The lowercase maintains straightforward construction with single-storey shapes and short, rounded extenders, while the numerals follow the same sturdy, softened rhythm.
Well-suited to headlines, posters, signage, and packaging where a warm, confident presence is needed. It can also work in branding and UI labels when a friendly, rounded tone is preferred, especially at medium to large sizes.
The overall tone feels friendly and informal, with a mild retro flavor created by the rounded ends and compact, sturdy shapes. It reads as approachable and upbeat rather than technical or severe, lending a conversational voice to headlines and short text.
The design appears intended to deliver a sturdy, legible sans with softened edges—combining clear, simplified forms with a personable, retro-leaning character for attention-grabbing display typography.
Spacing appears balanced and on the tight side, supporting compact setting without looking cramped. The design relies on softened corners and consistent stroke weight to maintain cohesion across capitals, lowercase, and figures.