Serif Normal Telus 7 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, book text, magazines, literary titles, invitations, elegant, literary, refined, classical, poised, elegant text, editorial voice, classic italic, refined emphasis, hairline serifs, calligraphic, bracketed serifs, diagonal stress, crisp terminals.
A high-contrast italic serif with slender hairlines, sharp wedge-like serifs, and a smooth, calligraphic rhythm. The letterforms show pronounced diagonal stress and lively entry/exit strokes, with crisp, tapered terminals and carefully modulated curves. Proportions feel traditionally text-oriented, with moderate x-height, open counters, and a clear italic slant that maintains consistent spacing and color in running lines. Numerals follow the same refined contrast and angled energy, reading cleanly without becoming overly ornate.
Well-suited to editorial typography, book and magazine settings, and other long-form reading contexts where an elegant italic voice is needed. It also works effectively for refined headlines, pull quotes, and formal materials such as invitations and programs, particularly at sizes that preserve its delicate hairlines.
The overall tone is cultured and literary, conveying sophistication and restraint rather than loud display. Its flowing italic motion and fine details suggest formality and polish, with a distinctly classic, editorial feel.
The design appears intended to provide a classic, high-contrast italic for sophisticated text and display situations, balancing traditional serif structure with a fluid, calligraphy-informed cadence. It prioritizes elegance and forward motion while keeping letterforms disciplined enough for continuous reading.
The italic construction is assertive and cohesive across uppercase and lowercase, giving long passages a smooth forward movement. Fine details—especially the thin serifs and hairlines—reward larger sizes and high-quality reproduction where the contrast and tapered strokes can remain crisp.