Serif Normal Abbut 2 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: editorial, magazines, book titles, headlines, luxury branding, elegant, refined, formal, literary, headline emphasis, editorial tone, luxury feel, classic refinement, hairline serifs, bracketed serifs, sharp terminals, vertical stress, crisp joins.
A high-contrast serif with pronounced thick–thin modulation and a largely vertical stress. Serifs are fine and sharp with subtle bracketing, giving stems a crisp, tailored finish without feeling slabby. Capitals are stately and clean with relatively narrow joins and pointed apexes, while the lowercase shows compact bowls and tapered terminals that keep the rhythm lively. Numerals match the text color with strong contrast and clear silhouettes, including delicate curves and narrow hairlines that read best when given enough size and resolution.
Well suited to editorial typography, magazine layouts, and book or journal titling where its contrast can provide refinement and hierarchy. It also fits premium brand systems and packaging when used in display sizes, paired with simpler companions for supporting text.
The overall tone is polished and cultivated, suggesting classic publishing and fashion-adjacent sophistication. Its thin hairlines and sharp finishing details convey a sense of precision and formality rather than warmth or casualness.
Likely designed to deliver a contemporary take on classic high-contrast serif letterforms: authoritative in structure, but sharpened for modern, image-led layouts. The emphasis appears to be on elegant headline impact and a distinctive, high-end typographic color.
In the text sample, the design produces a bright, sparkling texture where hairlines and serifs create fine detail against the dominant verticals. The contrast and delicacy encourage generous sizes, comfortable line spacing, and print or high-quality rendering to preserve the thin strokes.