Sans Normal Semum 3 is a light, wide, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, children's, friendly, casual, approachable, handmade, playful, approachability, informality, warmth, readability, personality, rounded, monoline, soft terminals, looped, informal.
A rounded, monoline sans with a consistent rightward slant and gently irregular, hand-drawn rhythm. Strokes keep an even thickness and end in soft, slightly tapered terminals, with curves doing most of the structural work. Proportions are open and spacious, with broad bowls and generous counters; forms like O/C/G read as smooth, elliptical shapes. Lowercase includes simple single-storey structures and looped descenders, giving the design a lively, written feel while staying clean and uncluttered.
Well-suited for branding and packaging that benefits from an approachable, handcrafted voice, as well as posters and short headlines where the slanted, rounded forms can carry personality. It can also work for children’s or educational materials, invitations, and casual editorial callouts where a friendly tone is desired.
The overall tone is warm and personable, leaning toward an easygoing, handwritten informality rather than a strict geometric polish. Its soft curves and relaxed slant suggest friendliness and everyday usability, making text feel conversational and human.
The design appears intended to blend the clarity of a sans with the warmth of a casual handwritten style, prioritizing softness, openness, and an inviting rhythm. Its consistent monoline construction and rounded geometry aim for legibility while keeping an informal, expressive character.
Capitals are straightforward and legible, with rounded joins and minimal fuss, while lowercase adds more character through loops and subtle baseline bounce. Numerals follow the same smooth, rounded logic, with simple shapes and a consistent slanted stance that keeps mixed content visually cohesive.