Sans Normal Tamah 5 is a light, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazine, branding, luxury, elegant, fashion, refined, airy, luxury tone, display clarity, editorial polish, modern refinement, high-contrast, hairline, delicate, crisp, modern classic.
A high-contrast roman with razor-thin hairlines and sharply tapered joins, paired with fuller verticals that create a bright, shimmering texture. Curves are smooth and round with disciplined geometry, while terminals tend toward clean, unbracketed finishes that feel precise rather than calligraphic. The capitals are stately and open, with wide bowls and clear counters; the lowercase maintains a restrained rhythm with compact joins and controlled apertures. Numerals follow the same contrast model, with thin horizontals and elegant curves that read best at moderate to larger sizes.
Best suited for headlines, deck copy, pull quotes, and cover typography where the contrast and fine hairlines can be appreciated. It also fits premium branding, packaging, and event collateral that aims for a polished, high-end voice. For long-form reading, it will perform most comfortably at larger sizes and in print or high-resolution digital contexts.
The overall tone is poised and upscale, projecting a contemporary editorial polish. Its delicate hairlines and crisp structure suggest sophistication and restraint, with a fashion-forward sense of luxury rather than warmth or playfulness.
The font appears designed to deliver a modern, high-fashion interpretation of a classic refined roman: dramatic contrast, clean construction, and smooth, rounded forms that elevate display typography while remaining orderly and legible.
In text settings the thin strokes and fine details become a defining feature, giving paragraphs a refined, lightly sparkling color. The design favors clarity through open counters and smooth curves, but the extreme contrast means it benefits from generous size, careful spacing, and high-quality reproduction.