Sans Normal Efken 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'DSari' by Latinotype and 'D Blues' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, editorial, marketing, packaging, modern, friendly, casual, clean, approachable, readability, versatility, modern tone, friendly voice, motion, rounded, slanted, humanist, open, fluid.
A slanted sans with rounded, softly tapered terminals and a smooth, continuous stroke that stays largely uniform. The shapes lean on clean circular and elliptical construction, producing open bowls and generous apertures with a light, airy color on the page. Curves are dominant, with gentle joins and minimal sharp corners, giving letters a fluid, drawn-but-controlled rhythm. Numerals follow the same rounded logic and sit comfortably with the lowercase proportions.
Well suited to interface copy, product and brand messaging, and editorial settings where a contemporary sans with a subtle sense of motion is desirable. It can work for headings and short-to-medium text passages that benefit from a friendly, energetic tone and clear, open letterforms.
The overall tone feels modern and easygoing, with an approachable, conversational warmth. Its italic stance adds motion and informality without becoming decorative, making it feel lively and contemporary rather than strict or technical.
Likely designed as a general-purpose italic sans that balances neutrality with warmth, using rounded construction and open forms to stay readable while adding a distinct, forward-leaning voice.
The italic angle is consistent across uppercase, lowercase, and figures, helping text maintain an even forward momentum. Rounded endings and open counters keep forms clear at text sizes while preserving a soft, friendly character.