Sans Normal Obkiw 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Asket' by Glen Jan, 'Aestetico' by Latinotype, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, and 'Paul Grotesk' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, clarity, approachability, modernity, rounded, sturdy, blocky, compact, geometric.
A heavy, rounded sans with broad proportions and compact internal counters. The forms are built from simple geometric strokes—straight-sided stems paired with large circular bowls—creating a clean, even rhythm. Terminals are mostly blunt and squared off, while curves stay smooth and full, giving letters a solid, poster-ready footprint. Uppercase shapes feel tall and stable, and lowercase characters keep a straightforward structure with single-storey “a” and “g” and a short-shouldered “r” that emphasizes clarity at large sizes.
This font suits high-impact display settings such as headlines, posters, signage, and bold branding where immediate legibility and a strong silhouette matter. It also works well for packaging and promotional graphics that benefit from a friendly but forceful voice.
The tone is bold and direct, with an approachable, contemporary friendliness. Its dense black shapes and rounded geometry read as energetic and assertive without feeling aggressive, lending a sporty, promotional feel.
The design appears intended to deliver maximum visual presence with a simple, geometric construction and rounded forms, prioritizing bold readability and a contemporary, approachable character for display-led typography.
Counters are relatively small for the stroke mass, so the type reads best when given breathing room (slightly looser tracking and generous line spacing). Numerals match the same sturdy geometry, with rounded bowls and flat horizontals that reinforce a strong, consistent texture.