Sans Normal Atraf 1 is a light, narrow, low contrast, upright, short x-height font.
Keywords: ui labels, branding, posters, packaging, captions, clean, modern, friendly, minimal, clarity, modern neutrality, approachability, system coherence, monoline, rounded, open apertures, airy, geometric.
A monoline sans with rounded, near-geometric curves and a noticeably open, airy interior space. Strokes are consistently thin with softened terminals, and counters trend toward circular/oval shapes (especially in O/Q and numerals). Proportions read compact and tidy, with restrained ascenders and descenders and a modest lowercase scale relative to capitals. The overall rhythm is even and calm, with simple construction and clear separation between similar forms (e.g., I/l/1) via small details like the dot and the 1’s slight hook.
Well-suited to interface labels, short editorial headings, and brand systems that want a clean, modern sans without sharp or industrial edges. The open shapes and steady rhythm work nicely in captions and product/packaging copy at moderate sizes, and the simplified geometry can also read well in signage and poster typography where clarity and a calm presence are priorities.
The font conveys a clean, contemporary tone with a gentle friendliness from its rounded geometry and soft endings. It feels neutral and approachable rather than assertive, lending a quiet modernity that suits understated, design-forward work.
Likely designed to provide a streamlined, contemporary sans with soft geometry and consistent stroke behavior, aiming for broad versatility in modern layouts. The emphasis appears to be on clarity, cohesion across cases and numerals, and an understated personality that stays out of the way while still feeling polished.
Capital forms lean toward straightforward, geometric construction (notably the round C/G/O and the open, single-storey style seen in the lowercase a and g). Curves stay smooth and continuous, while diagonals (V/W/X/Y) remain crisp and uncluttered. Numerals follow the same rounded, monoline logic, keeping the set visually cohesive in mixed alphanumeric contexts.