Sans Normal Damip 7 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids, friendly, casual, airy, playful, clean, approachability, simplicity, personality, clarity, monoline, rounded, tall, quirky, hand-drawn.
A slender monoline sans with softly rounded terminals and gently irregular stroke behavior that gives it a hand-drawn feel while staying clean and legible. Proportions are tall and compact, with narrow letterforms and simple geometry built from smooth curves and straight stems. Counters are open and uncluttered, and joins are mostly straightforward, producing an even, light texture across words and lines.
Works well for friendly branding, packaging, posters, and short headlines where a light, personable sans is desired. It can also suit children’s or lifestyle contexts thanks to its rounded, hand-touched character, and it remains clear enough for brief UI labels or captions at moderate sizes.
The overall tone is approachable and informal, with a playful, human rhythm that feels warm rather than strictly mechanical. Its simplicity keeps it calm and readable, while the slight quirk in shapes adds personality and charm.
The design appears intended to deliver a simple, modern sans foundation with a subtle handwritten liveliness—prioritizing an easygoing voice, clean shapes, and consistent rhythm for everyday display and short-form text.
The lowercase shows a single-storey construction where expected (notably the ‘g’), reinforcing the casual, contemporary voice. Figures follow the same thin, rounded logic and blend comfortably with text, supporting mixed alphanumeric settings without calling attention to themselves.