Sans Normal Nyrev 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' by Fontfabric, 'Ideal Sans' by Hoefler & Co., 'Galvani' by Hoftype, 'Ambulatoria' by Pepper Type, and 'Leksikal Sans' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo, kids media, playful, bubbly, punchy, friendly, retro, attention grabbing, friendly tone, retro feel, display impact, rounded, soft-cornered, compact, quirky, cartoonish.
A heavy, rounded sans with inflated forms and subtly irregular, hand-cut geometry. Curves are generous and bowls stay very circular, while terminals often finish with softly squared or slightly angled ends that add a casual, cut-paper feel. Counters are relatively small for the weight, giving the letters a dense, poster-ready color, and curves show gentle wobble rather than strict mechanical precision. The lowercase is simple and sturdy with single-storey shapes and broad shoulders, and the numerals follow the same chunky, rounded construction for a consistent texture in text and display lines.
Well suited to short, high-impact settings such as headlines, posters, packaging callouts, and brand marks where a friendly, chunky voice is desired. It also fits entertainment and youth-oriented graphics, as well as bold UI or social graphics where legibility at larger sizes and strong presence matter most.
The overall tone is upbeat and approachable, with a toy-like friendliness and a hint of retro signage. Its chunky silhouettes and soft corners read as confident and fun rather than formal, making it feel energetic and attention-grabbing without becoming sharp or aggressive.
Likely designed as a characterful display sans that maximizes visual impact through rounded, oversized forms and a slightly handmade finish. The goal appears to be a friendly, approachable personality with enough irregularity to feel lively and distinctive in branding and headline use.
In the sample text the strong mass and tight internal spaces create a dark, continuous rhythm that works best with generous leading and tracking. Angular details—especially in diagonals and a few terminals—introduce a lively, slightly quirky cadence that keeps repeated shapes from feeling monotonous.